When you first enable Messenger you will have a passive Widget by default.
This means when a User navigates to your site or Help Center they will just see the icon discreetly placed in the corner of your page:

If you'd like to actively push your Users towards your Chat channel you can use the proactive Chat option.
To enable this go to Channels > Chat > Messenger Settings > Proactive Chat
Proactive Chat Phrases
You can edit four phrases on the proactive Chat Widget; Greeting Title, Title, Description and Button Text.

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